Pure Privilege


If you aren’t an Aveda Pure Privilege member, it is a great time to enroll as all new members receive TRIPLE POINTS on their purchases when you enroll during double points weekend.

New to Pure Privilege? Love Aveda? Pure Privilege allows you to cultivate reward points with each purchase.

Earn points for special gifts, spa treatments and more. Pay a $10 one-time fee to join


Get 10 points for every $1 you spend on all product purchases at and participating locations. These are redeemable for Aveda products, Aveda salon and spa treatments, or a luxury weekend escape. Enjoy...

Double points on your first purchase (including enrollment fee)

A birthday gift valued at $20

Exclusive offers, advance notice of events, sampling opportunities and news from Aveda.


May 8th- May 10th

Redeem 7,000 points for Beautifying set!